Hot Dog of the Homestand

Generate incremental concession revenue, strengthen a corporate sponsorship and create a recurring promotion that would engage fans.

Concept development & integrated marketing

I developed the original Hot Dog of the Homestand concept and helped lead its marketing strategy and execution over multiple seasons. We combined organic social, website content, email marketing, in-stadium promotion and sponsor messaging to introduce a featured hot dog each homestand. The promotion connected multiple business objectives: our communications team had a physical product they could bring to local news stations for media appearances, our sales team had a fresh talking point each homestand, concessions had a new product to promote, our sponsor received additional visibility and fans had something new to try at the ballpark. Stakeholders included Aramark, corporate partnerships, sales, communications, marketing, promotions and stadium operations.

The promotion generated more than $75,000 in revenue over three seasons and contributed to Eisenberg’s sponsorship renewal. It shows that integrated strategy doesn’t always require a massive budget—sometimes the best opportunities come from understanding the business, identifying something customers will enjoy and developing a plan that benefits multiple stakeholders.