About
Hi, I’m Max.
01The longer version
I’ve spent about eight years in marketing, advertising, and analytics. I started out on the data side at Epsilon/Conversant, part of Publicis, digging into advertising performance and learning how campaigns really behave once they’re out in the world. That gave me a habit I’ve never lost: look closely at the numbers before deciding what to do next.
In 2021 I joined the Indianapolis Indians as Digital Marketing Manager and grew into the Director of Marketing role. That work covered a little of everything — brand, digital, advertising, and the day-to-day work of getting people to the ballpark. I managed teams, budgets, campaigns, and agency relationships, and I learned how much good marketing depends on both creative thinking and a willingness to sweat the details.
Along the way I’ve worked across B2C and B2B, and I’ve picked up the technical skills to go with the strategy: ad platforms, CRM, websites, SEO, analytics, and more recently AI and automation. I’ve also enjoyed helping local businesses and community organizations get more out of their marketing.
Max Freeman Digital is how I put all of that to work for other organizations. It’s just me — which means you work directly with the person doing the thinking and the doing.
02Experience
Max Freeman Digital
Founder & Independent Consultant
I began taking on side projects in June 2023. Max Freeman Digital formally launched as a brand in November 2026 — the work was already there; it just didn’t have a formal shape yet.
2023 – Present
Indianapolis Indians
Director of Marketing
Grew from Digital Marketing Manager (2021) to Sr. Digital Marketing Manager (2024) to Director of Marketing (2025). Led a team of three, a ~$1M annual paid media budget, and the club’s first brand and logo refresh in 40+ years.
2021 – 2026
Epsilon / Conversant (Publicis)
Media Analyst, Analytics Operations
Led 100+ media performance investigations, built Tableau dashboards, and presented A/B testing results to senior leadership.
2018 – 2021
03Education
Indiana University
B.S. Informatics (Data Analysis) · B.A. East Asian Languages & Culture (China)
2018
04Highlights
- Led the Indianapolis Indians’ first brand and logo refresh in 40+ years, launched in September 2025
- Launched the Indians’ first SMS program: 10,000+ subscribers in six months and $50K+ in incremental revenue
- Directed a ~$1M annual paid media budget across TV, CTV, audio, search, social, display, YouTube, and out-of-home
- Managed IndyIndians.com, SEO, and email marketing, driving $250K+ in direct email-attributed revenue
- Created the “Hot Dog of the Homestand” promotion, generating $75K+ over three seasons
- Junior Achievement Best & Brightest Finalist, 2026
- Board Member and Marketing Committee Chair, Jewish Community Center — the youngest board member in its history
05Tools & platforms
What I work with.
- Advertising
Google Ads
Meta Ads
YouTube Ads
CTV
Paid search, social & display
- Analytics
Google Analytics 4
Google Tag Manager
Tableau dashboards
SQL & Python
A/B testing & ROI analysis
- CRM & Lifecycle
HubSpot (email & automation)
Email marketing
SMS marketing
Power Automate
- Web & Search
Website development
HTML
SEO
AEO (AI answer engines)
- AI & Automation
AI workflow development
Marketing automation
Prompt development
Company AI policy
- Creative & Project
Adobe Creative Suite
Wrike
Atlassian (JIRA)
SharePoint & Microsoft Office
06How I consult
Working with one person has its advantages.
01
Straight answers
I’ll tell you what I think, even when it’s not what you expected to hear.
02
Hands on
I don’t just hand over a deck. I can do the work — or work alongside your team.
03
Right-sized
Hire me for a single project, an audit, or ongoing support. Whatever fits the problem.
07Resume
The full résumé.
For recruiters, hiring managers, and anyone who prefers the one-page version.
08What’s next
Let’s get
to work.
Have a project in mind, a challenge you’re working through, or just want to connect? I’d love to hear from you.
