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About

Hi, I’m Max.

I’m Max — an independent digital marketing consultant based in Indianapolis. I work at the intersection of marketing, data, and technology, and I like being the person who can both plan the thing and build it.

01The longer version

I’ve spent about eight years in marketing, advertising, and analytics. I started out on the data side at Epsilon/Conversant, part of Publicis, digging into advertising performance and learning how campaigns really behave once they’re out in the world. That gave me a habit I’ve never lost: look closely at the numbers before deciding what to do next.

In 2021 I joined the Indianapolis Indians as Digital Marketing Manager and grew into the Director of Marketing role. That work covered a little of everything — brand, digital, advertising, and the day-to-day work of getting people to the ballpark. I managed teams, budgets, campaigns, and agency relationships, and I learned how much good marketing depends on both creative thinking and a willingness to sweat the details.

Along the way I’ve worked across B2C and B2B, and I’ve picked up the technical skills to go with the strategy: ad platforms, CRM, websites, SEO, analytics, and more recently AI and automation. I’ve also enjoyed helping local businesses and community organizations get more out of their marketing.

Max Freeman Digital is how I put all of that to work for other organizations. It’s just me — which means you work directly with the person doing the thinking and the doing.

02Experience

  1. Max Freeman Digital

    Founder & Independent Consultant

    I began taking on side projects in June 2023. Max Freeman Digital formally launched as a brand in November 2026 — the work was already there; it just didn’t have a formal shape yet.

    2023 – Present

  2. Indianapolis Indians

    Director of Marketing

    Grew from Digital Marketing Manager (2021) to Sr. Digital Marketing Manager (2024) to Director of Marketing (2025). Led a team of three, a ~$1M annual paid media budget, and the club’s first brand and logo refresh in 40+ years.

    2021 – 2026

  3. Epsilon / Conversant (Publicis)

    Media Analyst, Analytics Operations

    Led 100+ media performance investigations, built Tableau dashboards, and presented A/B testing results to senior leadership.

    2018 – 2021

03Education

  • Indiana University

    B.S. Informatics (Data Analysis) · B.A. East Asian Languages & Culture (China)

    2018

04Highlights

  • Led the Indianapolis Indians’ first brand and logo refresh in 40+ years, launched in September 2025
  • Launched the Indians’ first SMS program: 10,000+ subscribers in six months and $50K+ in incremental revenue
  • Directed a ~$1M annual paid media budget across TV, CTV, audio, search, social, display, YouTube, and out-of-home
  • Managed IndyIndians.com, SEO, and email marketing, driving $250K+ in direct email-attributed revenue
  • Created the “Hot Dog of the Homestand” promotion, generating $75K+ over three seasons
  • Junior Achievement Best & Brightest Finalist, 2026
  • Board Member and Marketing Committee Chair, Jewish Community Center — the youngest board member in its history

05Tools & platforms

What I work with.

Advertising

Google Ads

Meta Ads

YouTube Ads

CTV

Paid search, social & display

Analytics

Google Analytics 4

Google Tag Manager

Tableau dashboards

SQL & Python

A/B testing & ROI analysis

CRM & Lifecycle

HubSpot (email & automation)

Email marketing

SMS marketing

Power Automate

Web & Search

Website development

HTML

SEO

AEO (AI answer engines)

AI & Automation

AI workflow development

Marketing automation

Prompt development

Company AI policy

Creative & Project

Adobe Creative Suite

Wrike

Atlassian (JIRA)

SharePoint & Microsoft Office

06How I consult

Working with one person has its advantages.

01

Straight answers

I’ll tell you what I think, even when it’s not what you expected to hear.

02

Hands on

I don’t just hand over a deck. I can do the work — or work alongside your team.

03

Right-sized

Hire me for a single project, an audit, or ongoing support. Whatever fits the problem.

07Resume

The full résumé.

For recruiters, hiring managers, and anyone who prefers the one-page version.

08What’s next

Let’s get
to work.

Have a project in mind, a challenge you’re working through, or just want to connect? I’d love to hear from you.