Services
Strategy is great. Execution matters.
Digital Marketing Strategy
Before spending another dollar, it helps to know what’s working, what isn’t, and why. I look at your channels, audience, competitors, and budget, then help you build a plan you can actually execute.
What you can hire me for
- Audit your current marketing and tell you, plainly, where the gaps are
- Build a channel plan and budget for a launch, season, or new year
- Define the metrics that matter so everyone is measuring the same thing
Capabilities
- Marketing audits
- Channel strategy
- Audience research and segmentation
- Campaign planning
- Competitive analysis
- Budget and measurement strategy
Paid Digital Advertising
Paid media works best when the targeting, creative, and measurement all line up. I plan, build, and manage campaigns — or review the ones you already have running and find where money is leaking.
What you can hire me for
- Set up and manage Google Ads or Meta campaigns from scratch
- Review an existing account and recommend specific fixes
- Plan a paid media mix for a product launch or event
Capabilities
- Google Ads
- Meta advertising
- YouTube advertising
- Search engine marketing
- Paid media planning and optimization
- Campaign performance analysis
SEO & AI Search Visibility
Search is changing fast. People still use Google, but they’re also asking AI tools for recommendations. I help make sure your site is technically sound, clearly written, and easy for both people and machines to understand.
What you can hire me for
- Run a technical and content audit with a prioritized fix list
- Improve local visibility for a business with a physical location
- Build a keyword and content plan your team can keep up with
Capabilities
- Technical SEO
- On-page optimization
- Local SEO
- Keyword and content strategy
- AI search optimization
- Search visibility audits
Website Development & Management
Your website is usually the first real impression. I design, build, and maintain sites and landing pages that load quickly, explain things clearly, and make it obvious what a visitor should do next.
What you can hire me for
- Design and build a new site, or rebuild one that’s gotten hard to manage
- Create landing pages for campaigns and track how they convert
- Take ongoing website updates off your plate
Capabilities
- Website design and development
- Website management
- Landing page development
- UX optimization
- Conversion rate optimization
- Website analytics
CRM & Lifecycle Marketing
A good CRM setup makes it easier to send the right message to the right person at the right time. I help set up, clean up, and get more out of tools like HubSpot — and build the journeys that run inside them.
What you can hire me for
- Implement or reorganize HubSpot so your team actually uses it
- Build automated welcome, nurture, or re-engagement journeys
- Segment your audience so emails and texts feel relevant
Capabilities
- HubSpot implementation and optimization
- Email marketing
- SMS marketing
- Customer segmentation
- Marketing automation
- Lifecycle journeys and lead nurturing
Analytics & Reporting
Good decisions need good data. I set up tracking correctly, connect the dots between channels, and build reporting that answers real questions instead of just listing numbers.
What you can hire me for
- Set up or fix Google Analytics 4 and Google Tag Manager
- Build a dashboard that shows campaign performance at a glance
- Design an A/B test and help interpret the results
Capabilities
- Google Analytics 4
- Google Tag Manager
- Campaign dashboards
- Attribution strategy
- A/B testing
- Performance reporting and analysis
AI & Marketing Automation
AI is useful when it solves a specific problem. I help teams find the repetitive, time-consuming parts of their marketing work and build practical, responsible workflows that handle them.
What you can hire me for
- Map your marketing processes and find what’s worth automating
- Build AI-assisted workflows for content, reporting, or operations
- Evaluate marketing technology before you commit to it
Capabilities
- AI workflow development
- Marketing process automation
- AI-assisted operational improvements
- Responsible AI adoption
- Marketing technology evaluation
Ways to work together
No fixed packages. Just the right fit.
Projects
A defined piece of work with a clear start and finish — a new site, a campaign, a CRM setup.
Audits
A focused review of what you have now, with specific, prioritized recommendations.
Ongoing support
A steady partner for the work that never really ends — campaigns, reporting, updates.
What’s next
Let’s get
to work.
Have a project in mind, a challenge you’re working through, or just want to connect? I’d love to hear from you.